Una vez más el talento latino demuestra su potencial en el Festival Internacional de Creatividad Cannes Lions. “Gulf Of Mexico” de Tecate y LePub México, “Tracking Bad Bunny” de Rimas Music y DDB Latina Puerto Rico y “The Shooting” de Artículo 19, La Unión y Grey México se destacan dentro de las campañas con más nominaciones.
Arrancó la edición N° 72 del Festival Internacional de Creatividad Cannes Lions y ya fueron anunciados los finalistas de las categorías Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions, Design, Digital Craft, Direct, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Film Craft, Industry Craft, Media, PR, Social & Creator Lions, Creative 2B2 y Creative Data.
Anteriormente se habían anunciado las campañas nominadas en Innovation y Titanium.
A continuación los casos de Hispanoamérica que son finalistas en el festival:
Audio & Radio
The Sound of Divorce / Calm / Calm / Ogilvy Argentina / Buenos Aires, Argentina
Game Guardian / Movistar ESG / VML / Buenos Aires, Argentina
Game Guardian / Movistar ESG / VML / Buenos Aires, Argentina
Stay Tuned, Stay Awake / Shell / Shell Gas Stations / Ogilvy Guatemala / Guatemala City, Guatemala
The Sound of Divorce / Calm / Calm / Ogilvy Argentina / Buenos Aires, Argentina
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
The Colombian National Anthem, Performed by Its Biodiversity / Sura / Sura / McCann / Bogotá, Colombia
Unlucky Mentions / Cris-Sal Salt / Cris-Sal / Paradais DDB / Guayaquil, Ecuador
Dancing Washers / Whirlpool / Whirlpool / VML / Mexico City, México
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Health & Wellness
Bleed With Pride / Padmad / Padmad / BBDO Chile / Santiago, Chile / UFF Contenidos / Santiago, Chile
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Bleed With Pride / Padmad / Padmad / BBDO Chile / Santiago, Chile / UFF Contenidos / Santiago, Chile
This Is Not A Game / Movistar Telco / VML / Mexico City, México
Sightwalks / Cemento Sol / Cement / Circus Grey / Miraflores, Perú
Sightwalks / Cemento Sol / Cement / Circus Grey / Miraflores, Perú
This Is Not A Game / Movistar Telco / VML / Mexico City, México
This Is Not A Game / Movistar Telco / VML / Mexico City, México
Sightwalks / Cemento Sol / Cement / Circus Grey / Miraflores, Perú
Fer / Save The Children / Save The Children / Anónimo / Mexico City, México
Car Parts For Life / Plaza Las Américas y Plaza del Caribe / Organ Donation / De La Cruz Ogilvy / San Juan, Puerto Rico
Car Parts For Life / Plaza Las Américas y Plaza del Caribe / Organ Donation / De La Cruz Ogilvy / San Juan, Puerto Rico
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Outdoor
It Falls From The Plant. / Medalla Light / Medalla Light / DDB Latina Puerto Rico / Puerto Rico
If It’s Not John, It’s Peter. / Medalla Light / Medalla Light / DDB Latina Puerto Rico / Puerto Rico
Above The Pigeon Peas. / Medalla Light / Medalla Light / DDB Latina Puerto Rico / Puerto Rico
Gulf Of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
Lay’s Bar Crawl / Lay’s / Lay’s / Slap Global / Buenos Aires, Argentina / Pepsico / Harrison, United States
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Gulf Of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
Antenaguila / Águila / Águila / DAVID / Buenos Aires, Argentina
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Gulf Of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
Undeleted / Dove / Deodorant / VML / Buenos Aires, Argentina
Estibadores / Mibanco / Financial Inclusion Program / Circus Grey / Miraflores, Perú
Gulf Of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
Found In Translation / Medalla Light / Medalla Light / DDB Latina Puerto Rico / Puerto Rico
Aeromexicanos / Aeroméxico / Aeroméxico / Ogilvy / Mexico City, México
Undeleted / Dove / Deodorant / VML / Buenos Aires, Argentina
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Pharma
Glowing Relief / Alivia Health / Glowing Relief / Brand Experience & Activation / De La Cruz Ogilvy / San Juan, Puerto Rico / Ogilvy Health / New York, United States
Don’t Stop Motion / Cenabast / Gobierno de Chile / Film Craft: Production Design/Art Direction / VML / Santiago, Chile
Don’t Stop Motion / Cenabast / Gobierno de Chile / Film Craft: Production Design/Art Direction / VML / Santiago, Chile
Health Tracker / Elea Laboratory / Elea Laboratory / Use of Technology / VML / Buenos Aires, Argentina
Print & Publishing
Toilet Paper / Oreo / Oreo / Lepub Bogotá / Lepub Amsterdam / Colombia / Países Bajos
Eggs / Oreo / Oreo / Lepub Bogotá / Lepub Amsterdam / Colombia / Países Bajos
Roses / Oreo / Oreo / Lepub Bogotá / Lepub Amsterdam / Colombia / Países Bajos
Bananas / Oreo / Oreo / Lepub Bogotá / Lepub Milan / Colombia / Italia
Duck / Oreo / Oreo / Lepub Bogotá / Lepub Milan / Colombia / Italia
Window / La Unión Newspaper / Artículo 19 / Grey / Mexico City, México
Corner / La Unión Newspaper / Artículo 19 / Grey / Mexico City, México
Certified By The Sun / Corona / Corona / GUT Mexico City / GUT Madrid / México / España
The Shooting / La Unión Newspaper / Artículo 19 / Grey / Mexico City, México
Just Lime / Corona / Corona / GUT / Buenos Aires, Argentina
Found In Translation / Medalla Light / Medalla Light / DDB Latina Puerto Rico / Puerto Rico
Design
Living Fabric/ Universidad de los Andes & Atratus/ VML Bogotá, Colombia
Justice by Her Type/ Families Surviving Feminicides Collective / Garnier BBDO / San José, Costa Rica
Brand of the Match/ Águila / DAVID / Bogotá, Colombia
Rice of Glory/ Super Extra Rice / Maruri, Guayaquil & Grey Argentina, Buenos Aires & Grey, São Paulo / Ecuador, Argentina, Brasil
Self-Packing Cheese/ Nestlé Que Rico Cheese / Ogilvy Colombia / Bogotá, Colombia
Living Fabric/ Universidad de los Andes & Atratus / VML / Bogotá, Colombia
Digital Craft
Senna’s Cut / Netflix / Senna / Monks / Buenos Aires, Argentina / Monks / Bogotá, Colombia
Direct:
Antenaguila / Águila / Águila / DAVID / Buenos Aires, Argentina
Dancing Washers / Whirlpool / Whirlpool / VML / Mexico City, México
Glowing Relief / Alivia Health / Glowing Relief / De La Cruz Ogilvy / San Juan, Puerto Rico / Ogilvy Health / Nueva York, Estados Unidos
Clandestination / ProColombia / Colombia, The Country of Beauty / DDB Colombia / Bogotá, Colombia
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Fictional Insurance / RCN/Prime Insurance / DDB Colombia / Bogotá, Colombia
Lessons of Shame / World Vision / Institutional / Havas Costa Rica / San Antonio, Costa Rica
Children of the Dictatorship / Hijos y Madres del Silencio Foundation / Children of the Dictatorship / Cheil Worldwide / Santiago, Chile
Six Back / Victoria / Victoria / GUT / Mexico City, México
Branded Shadows / Brahma / Brahma Beer / Grey / São Paulo, Brazil / Grey Argentina / Buenos Aires, Argentina
Gulf of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
The Kimberly Price / Plaza Vea / Plaza Vea / Fahrenheit / DDB / Lima, Perú
Night Signals / Chevrolet Dominican Republic / Chevrolet / Ogilvy República Dominicana / Santo Domingo, República Dominicana
Fictional Insurance / RCN/Prime Insurance / DDB Colombia / Bogotá, Colombia
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Icon Discounts / McDonald’s App Delivery / Digitas Colombia / Bogotá, Colombia
Gulf of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
W1ng Cod3s / Volaris Airlines / Volaris Airlines / Havas Hoy / Mexico City, México
Marathon Hijack CDMX / Nike / Nike Running / Wieden+Kennedy / Mexico, México
Bad Luck Reverser / Refisal / Refisal Name / Bogotá / VML / Nueva York, Estados Unidos
Icon Discounts / McDonald’s App Delivery / Digitas Colombia / Bogotá, Colombia
Unmelting Loyalty / Bees – AB InBev Bees / DAVID / Bogotá, Colombia
Gulf of Mexico (Bar) / Tecate / Tecate Light / Lepub / Mexico City, México
W1ng Cod3s / Volaris Airlines / Volaris Airlines / Havas Hoy / Mexico City, México
Antenaguila / Águila / Águila / DAVID / Buenos Aires, Argentina
W1ng Cod3s / Volaris Airlines / Volaris Airlines / Havas Hoy / Mexico City, México
Glowing Relief / Alivia Health / Glowing Relief / De La Cruz Ogilvy / San Juan, Puerto Rico / Ogilvy Health / Nueva York, Estados Unidos
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Children of the Dictatorship / Hijos y Madres del Silencio Foundation / Children of the Dictatorship / Cheil Worldwide / Santiago, Chile
Entertainment Lions For Gaming:
Lag Or Bad / Xtrim / Xtrim Internet Service / Paradais DDB / Guayaquil, Ecuador
Lag Or Bad / Xtrim / Xtrim Internet Service / Paradais DDB / Guayaquil, Ecuador
Entertainment Lions For Music:
Papota / Ca7riel&Paco Amoroso / Ca7riel&Paco Amoroso / Music / Rebolucion / Buenos Aires, Argentina / About Entertainment / Buenos Aires, Argentina
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
All In For Macario / Tecate / Tecate / Lepub / Mexico City, México
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Me feat. Me / Nosotras / Nosotras / DDB Chile / Santiago, Chile
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina Puerto Rico / Puerto Rico
Entertainment Lions For Sport:
Senna’s Cut / Netflix / Senna / Monks, Buenos Aires / Monks, Bogotá / Argentina / Colombia
Bad Luck Reverser / Refisal / Refisal / Name, Bogotá / VML, New York / Colombia / Estados Unidos
Saving Pelotica de Goma / Vacílate Esto / Vacílate Esto / LaWeb Buentipo, Caracas / Buentipo, Bogotá / Venezuela / Colombia
The Kimberly Price / Plaza Vea / Plaza Vea / Fahrenheit DDB, Lima / Perú
Senna’s Cut / Netflix / Senna / Monks, Buenos Aires / Monks, Bogotá / Argentina / Colombia
Fields of Glory / Pilsen Beer / Pilsen Beer / Monks, Bogotá / Colombia
Bad Luck Reverser / Refisal / Refisal / Name, Bogotá / VML, New York / Colombia / Estados Unidos
Saving Pelotica de Goma / Vacílate Esto / Vacílate Esto / LaWeb Buentipo, Caracas / Buentipo, Bogotá / Venezuela / Colombia
Fields of Glory / Pilsen Beer / Pilsen Beer / Monks, Bogotá / Colombia
The Kimberly Price / Plaza Vea / Plaza Vea / Fahrenheit DDB, Lima / Perú
Fields of Glory / Pilsen Beer / Pilsen Beer / Monks, Bogotá / Colombia
Brand of the Match / Águila / Águila / DAVID, Bogotá / Colombia
Bad Luck Reverser / Refisal / Refisal / Name, Bogotá / VML, New York / Colombia / Estados Unidos
Aeromexicanos / Aeroméxico / Aeroméxico / Ogilvy, Mexico City / México
Film Craft:
Fer Save the Children, Mexico / Save the Children / Anónimo, Mexico City / Anónimo, Bogotá/ México / Colombia
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Fer Save the Children, Mexico / Save the Children / Anónimo, Mexico City / Anónimo, Bogotá / México / Colombia
Born to Be the Last Born Free UK / Born Free UK / Maruri, Guayaquil / Ecuador
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Fer Save the Children, Mexico / Save the Children / Anónimo, Mexico City / Anónimo, Bogotá / México / Colombia
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Don’t Stop Motion / Cenabast / Gobierno de Chile / VML / Santiago / Chile
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Recruitment-We Were Never Children / ReinsertA / ReinsertA Fundation / The Maestros, Mexico / Made, Mexico City / México
The Shooting / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Being Vegan Is Good Sh*t / PETA Vegan Diet and One of Its Main Benefits / Flamboyant Paradise, Buenos Aires / Samy Alliance, Madrid / Argentina / España
My Gut Friend / GUT / GUT / GUT, Mexico City / México
Industry Craft
Moctezuma — Cement Reimagined in Mexico / Moctezuma / Moctezuma Cement / Brands&People, San Pedro Garza García / México
Winis Font / Winis / Winis Candy / The Klass Company, Tepotzotlan / Catorce Días, Mexico City / México
Moctezuma — Cement Reimagined in Mexico / Moctezuma / Moctezuma Cement / Brands&People, San Pedro Garza García/ México
Hyperreal Tastes Better / Burger King / Burger King / Burger King, La Reina / Wolf BCPP, Santiago / Chile
Project 4270 / Banco de Chile / Banco de Chile / BBDO Chile, Santiago / Chile
Car / La Unión Newspaper / Artículo 19 / La Unión Newspaper / Artículo 19 / Grey, Mexico City / México
Media
Report This Ad / Veris / Online Mental Health Institution / Paradais DDB, Guayaquil / Ecuador
Never Stop Ordering / PedidosYa / PedidosYa / GUT, Buenos Aires / Argentina
Boxed Ads / Mercado Libre / Mercado Libre / GUT, Buenos Aires / Argentina
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina / Puerto Rico
Unmelting Loyalty / BEES – AB InBev / BEES / DAVID, Bogotá / Colombia
Estibadores / MiBanco / Financial Inclusion Program / Circus Grey, Miraflores / Perú
Bait Boards / Mercado Ads / Mercado Ads / GUT, Buenos Aires / Argentina
Night Signals / Chevrolet Dominican Republic / Chevrolet / Ogilvy República Dominicana, Santo Domingo / República Dominicana
Boxed Ads / Mercado Libre / Mercado Libre / GUT, Buenos Aires / Argentina
Stigmavir / Casey House / Casey House / Bensimon Byrne, Toronto / Canadá
Discount Addresses / Tada Delivery / Tada Delivery / Wild Fi Paraguay, Asunción / Wild Fi, Asunción / Paraguay
W1ng Cod3s / Volaris Airlines / Volaris Airlines / Havas Hoy, Mexico City / México
Tap Studio / Guinness / Guinness / AB InBev, Shanghai / DAVID, Bogotá / Fred & Farid, Shanghai Mainland / China / Colombia
Gulf of Mexico (Bar) / Tecate / Tecate Light / LePub, Mexico City / México
Pete Zahat / Pizza Hut / Pizza Hut / Brand Building AD, Quito / Ecuador
Oreo Voice Notes / Oreo / Oreo / LePub Bogotá / Colombia
Imagine with Petacos / Cerveza Poker / Cerveza Poker / Buentipo, Bogotá / DDB Colombia, Bogotá / Colombia
The Rewards Bag / Tata / Tata / VML, Montevideo / Uruguay
Unmelting Loyalty / BEES – AB InBev / BEES / DAVID, Bogotá / Colombia
The Rewards Bag / Tata / Tata / VML, Montevideo / Uruguay
Report This Ad / Veris / Online Mental Health Institution / Paradais DDB, Guayaquil / Ecuador
Fictional Insurance / RCN/Prime / Insurance / DDB Colombia, Bogotá / Colombia
Humanimal Tourism / ProColombia / Colombia, The Country of Beauty / DDB Colombia, Bogotá / Colombia
Humanimal Tourism / ProColombia / Colombia, The Country of Beauty / DDB Colombia, Bogotá / Colombia
Antenaguila / Águila / Águila / DAVID, Buenos Aires / Argentina
The Lucky Sponsor / Schneider / Schneider / Mercado McCann, Buenos Aires / Argentina
The Rewards Bag / Tata / Tata / VML, Montevideo / Uruguay
Lay’s Bar Crawl / Lay’s / Lay’s / SLAP Global, Buenos Aires / Pepsico, Harrison / Argentina / United States
Fictional Insurance / RCN/Prime / Insurance / DDB Colombia, Bogotá / Colombia
W1ng Cod3s / Volaris Airlines / Volaris Airlines / Havas Hoy, Mexico City / México
Night Signals / Chevrolet Dominican Republic / Chevrolet / Ogilvy Dominican Republic, Santo Domingo / Dominican Republic
Gulf of Mexico (Bar) / Tecate / Tecate Light / LePub, Mexico City / México
PR
This Is Not a Game / Movistar / Telco / VML, Mexico City / México
Self Banned / Netflix / Medusa / Sancho BBDO, Bogotá / Colombia
Lessons of Shame / World Vision / Institutional / Havas Costa Rica, San Antonio / Costa Rica
Gulf of Mexico (Bar) / Tecate / Tecate Light / LePub, Mexico City / México
Back Home / Imperial / Imperial Beer / Joystick, FIFCO, San José / Costa Rica
Filter Caps / Filsa / Water Filter / Ogilvy Colombia, Bogotá / Colombia
Back Home / Imperial / Imperial Beer / Joystick, FIFCO, San José / Costa Rica
Gulf of Mexico (Bar) / Tecate / Tecate Light / LePub, Mexico City / México
Braided History / Mizani / Mizani / DDB Latina / Puerto Rico
Social & Creator
Brand of the Match / Águila / Águila / DAVID, Bogotá / Colombia
All in for Macario / Tecate / Tecate / LePub, Mexico City / México
Undeleted / Dove / Deodorant / VML, Buenos Aires / Argentina
Community King / Burger King / Burger King / Brand Building AD, Quito / Ecuador
Lay’s Bar Crawl / Lay’s / Lay’s / SLAP Global, Buenos Aires / Pepsico, Harrison / Argentina / Estados Unidos
All in for Macario / Tecate / Tecate / LePub, Mexico City / México
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina / Puerto Rico
Found in Translation / Medalla Light / Medalla Light / DDB Latina / Puerto Rico
Dancing Washers / Whirlpool / Whirlpool / VML, Mexico City / México
The Sound of Divorce / Calm / Calm / Ogilvy Argentina, Buenos Aires / Argentina
Lay’s Bar Crawl / Lay’s / Lay’s / SLAP Global, Buenos Aires / Pepsico, Harrison / Argentina / Estados Unidos
Undeleted / Dove / Deodorant / VML, Buenos Aires / Argentina
Undeleted / Dove / Deodorant / VML, Buenos Aires / Argentina
All in for Macario / Tecate / Tecate / LePub, Mexico City / México
Found in Translation / Medalla Light / Medalla Light / DDB Latina / Puerto Rico
Undeleted / Dove / Deodorant / VML, Buenos Aires / Argentina
Gulf of Mexico (Bar) / Tecate / Tecate Light / LePub, Mexico City / México
Tracking Bad Bunny / Rimas Music / Bad Bunny / DDB Latina / Puerto Rico
Innovation
Self Packing Cheese/Nestlé/Ogilvy Colombia, Bogotá/Colombia
Living Fabric/Universidad de los Andes & Atratus/VML, Bogotá/Colombia
Living Fabric/Universidad de los Andes & Atratus/VML, Bogotá/Colombia
Beer Retirement Account/Poker Beer/Monks, Bogotá/Colombia
Creative 2B2
Imagine with Petacos / Cerveza Poker / Cerveza Poker / Buentipo, Bogotá / DDB Colombia, Bogotá, Colombia
Estibadores / Mibanco / Financial Inclusion Program / Circus Grey, Miraflores, Perú
Add Your Logo / NotCo / NotCo / GUT, Mexico City, México
Estibadores / Mibanco / Financial Inclusion Program / Circus Grey, Miraflores, Perú
Creative Data
Humanimal / Tourism ProColombia / Colombia, The Country of Beauty / DDB Colombia, Bogotá, Colombia
Humanimal / Tourism ProColombia / Colombia, The Country of Beauty / DDB Colombia, Bogotá, Colombia
Back Home / Imperial / Imperial Beer / Joystick, FIFCO, San José, Costa Rica
Game Guardian / Movistar ESG / VML, Buenos Aires, Argentina
Humanimal / Tourism ProColombia / Colombia, The Country of Beauty / DDB Colombia, Bogotá, Colombia
Aeromexicanos / Aeroméxico / Aeroméxico / Ogilvy, Mexico City, México
Health Tracker / Elea Laboratory / Elea Laboratory / VML, Buenos Aires, Argentina