Gracias al destacado desempeño del caso “TEST-ICLES”, que obtuvo 56 puntos, Ogilvy México se consagró como Agencia del Año. A su vez, Ogilvy fue reconocida como Red del Año, impulsada por la participación de sus oficinas en México y Bolivia.
Saniss Awards, el festival internacional que celebra lo mejor de la publicidad en salud, farma y bienestar, anunció oficialmente a sus ganadores 2025, reconociendo la excelencia creativa en campañas que impactan positivamente a las comunidades a través de la comunicación estratégica en el sector health & wellness.
En esta edición participaron agencias de países como Bélgica, Finlandia, Estados Unidos, Canadá, India, Reino Unido, España, Brasil, Italia, Sudáfrica, Argentina, Colombia, Chile, China, entre otros y sus casos fueron evaluados por jurados como Samra Rehman (Marketing Manager, AstraZeneca), Catalina Cervantes (Marketing Manager, Laboratorios Bagó), Omar Orellana (External Communications and Reputation Manager Latam, Pfizer), Manuel Pizarro (Sr. Manager Digital & Customer Experience, Laboratorio Chile), Andrea Lizana (Marketing Manager, RedSalud), entre otros.
El primer encuentro de este año tuvo lugar el pasado 15 de mayo en el Hyatt Regency London – The Churchill, donde jurados como Carlos E. Laureano (VML, Puerto Rico), Katie Langdon (Skin + Blister, Reino Unido), Tash Beecher (Syneos Health, Reino Unido), Dorothy Czylyski (No Fixed Address Health, Canadá), Emese Gillotte (DDB Budapest, Hungria), Esteban Ibarra (Dentsu Creative, Chile), Jake Silverman (Digitas Health, Estados Unidos) y Wid Souza (Ogilvy Health, Estados Unidos) eligieron el Grand Prix 2025, otorgado a Ogilvy México, con su campaña “TEST-ICLES” para la Fundación De Alba, que obtuvo además la destacada participación como marca del año.
Finalmente, Saniss cerró su jornada académica con el II Encuentro Iberoamericano de Comunicaciones Health & Wellness en Chile, el pasado 5 de junio en el Renaissance Hotel Santiago de Chile.
La agencia del año fue Ogilvy México, gracias a la destacada participación lograda con el caso “TEST-ICLES” con 56 puntos, La network del año fue Ogilvy por la memorable participación de las agencias en México y Bolivia. La marca del año fue Fundación De Alba y cerrando este cuadro de honor encontramos a Inbrax, Chile con 48 puntos como la agencia independiente de Saniss 2025.
Estos son todos los ganadores que hicieron mejores comunicaciones Health & Wellness en el último año de Saniss Awards:
Grand Prix:
Ogilvy, México | TEST-ICLES | Brand: Fundación De Alba | Category: HEALTH: Consumer Products and Services
Team: Joe Sciarotta, Liz Taylor, Keka Morelle, Rafael Reina, Marcela, Francisco, Eileen Dávila, Rebeca Rios, David Ontiveros, Horacio Genolet, Verónica Hernández, Marina Piacentini, Adriana Weinberg, Marina Gunther, Rosa Elena Arizmendi, Alejandra Rodríguez, Landy Millán, Paula Santiago, Paulina Villanueva, Laurie King, Karla Magallán, Armando Rosas, Juan Carlos Betancourt, Elena Álvarez, Isaac Pozos, Carlos Martínez, Verónica Carranza, Edgar González, Juan Pablo Organista, Jocelin Matias, Karen Castillejos, Danilo Bucio, Olín Garcés, Moises Curiel, Rebecca de Alba, Miryana Pérez, Artemisa Couto y Dr. Miguel Ángel Álvarez Avitia.
Gold:
Norlop VML, Ecuador | Divine Donation | Brand: Solca & Arquidiócesis Guayaquil | Category: Wellness – Services PR
Norlop VML, Ecuador | Divine Donation | Brand: Solca & Arquidiócesis Guayaquil | Category: Wellness – Services: Low Actions
Ogilvy, México | TEST-ICLES | Brand: Fundación De Alba | Category: HEALTH: Consumer Products and Services – Social Media
Ogilvy, México | TEST-ICLES | Brand: Fundación De Alba | Category: HEALTH: Consumer Products and Services – Campaigns
TBWA / Helsinki, Finlandia | Tampon FOR MEN | Brand: Vuokkoset – Menstrual Product | Category: HEALTH: Consumer Products and Services
CLV, España | Neocapilar launch | Brand: Neocapilar | Category: Health and Wellness Institutions and Establishments
Inbrax, Chile | Prevention Unboxer | Brand: Fundación ChileSinCáncer | Category: Sexual and Reproductive Health
Inbrax, Chile | Prevention Unboxer | Brand: Fundación ChileSinCáncer | Category: HEALTH: Consumer Products and Services
Thanks Agency, México | Self-Exploration Jaina | Brand: MILC | Category: Health and Wellness Institutions and Establishments
Triunfo Sudler, Brasil | The Hug Measurement | Brand: Novo Nordisk | Category: Pharma
Silver:
BBDO, Guatemala | Aspirina Fortenite | Brand: Aspirina | Category: HEALTH: Consumer Products and Services
FCB Health London, an IPG Health Company, Reino Unido | Toxic Dips | Brand: The Rivers Trust | Category: Awareness
IPG Health Germany, an IPG Health Company, Alemania | Ready When Sparks Fly | Brand: Hezkue | Category: Pharma
FCB Health Vybe, an IPG Health Company, Italia | Impossible Gym | Brand: Lilly | Category: Pharma
Havas Creative Poland / Publicis Warsaw, Polonia | Fishing For Data | Brand: Bank BNP Paribas | Category: Animal Health: Digital / Mobile
Havas Creative Poland / Publicis Warsaw, Polonia | Fishing For Data | Brand: Bank BNP Paribas | Category: Animal Health: Data / CRM
Ketchum, Reino Unido | Liming With Gran | Brand: Genomics England & University of Cambridge | Category: Awareness
Ketchum, Reino Unido | Liming With Gran | Brand: Genomics England & University of Cambridge | Category: Health and Wellness Institutions and Establishments
MAADMcCANN, Uganda | The Game of change – End Child Marriage | Brand: UNICEF | Category: Sexual and Reproductive Health
MCCann Buenos Aires, Argentina | Mrs. Sequeira | Brand: DULCOLAX | Category: HEALTH: Consumer Products and Services
McCann Health, Brasil | In cell | Brand: Needs Baby (RD Saúde) | Category: Mental Health
McCann Health, Brasil | In cell | Brand: Needs Baby (RD Saúde) | Category: HEALTH: Consumer Products and Services – HEALTH: SPOT / FILM
McCann Health, Brasil | In cell | Brand: Needs Baby (RD Saúde) | Category: HEALTH: Consumer Products and Services – HEALTH: FILM CRAFT
Ogilvy, Bolivia | X4 | Brand: Volkswagen | Category: Wellness
Ogilvy, México | TEST-ICLES | Brand: Fundación De Alba | Category: Awareness
Ogilvy, México | TEST-ICLES | Brand: Fundación De Alba | Category: HEALTH: Consumer Products and Services
VML Health, Italia | The Peeing People | Brand: Merck | Category: Pharma
TBWA / Helsinki, Finlandia | Tampon FOR MEN | Brand: Vuokkoset – Menstrual Products | Category: HEALTH: Consumer Products and Services
Medulla Communications, India | Handxiety 24/7 | Brand: Braintap | Category: Mental Health
Officer & Gentleman, España | The Clitoris Conquest | Brand: EasyToys | Category: Awareness
Thanks Agency, México | Self-Exploration Jaina | Brand: MILC | Category: Awareness – Low Budget Actions
Thanks Agency, México | Self-Exploration Jaina | Brand: MILC | Category: Awareness – Health outreach, inspiration, and awareness. One or two outlets
Thanks Agency, México | Self-Exploration Jaina | Brand: MILC | Category: Wellness
Triunfo Sudler, Brasil | Yellow Street – Fight against Hepatitis C | Brand: AbbVie Portugal | Category: Pharma
VALOR, Perú | The Love Song You Didnt Know You Wrote | Brand: AMARAS | Category: Wellness – Product: PR
VALOR, Perú | The Love Song You Didnt Know You Wrote | Brand: AMARAS | Category: Wellness – Effectiveness
Inbrax, Chile | Prevention Unboxer | Brand: Fundación ChileSinCáncer | Category: Sexual and Reproductive Health
Inbrax, Chile | Prevention Unboxer | Brand: Fundación ChileSinCáncer | Category: Awareness
Inbrax, Chile | Prevention Unboxer | Brand: Fundación ChileSinCáncer | Category: Wellness
Black Box Productions, Canadá | Inner Thoughts | Brand: One Stop Talk | Category: Mental Health
Brandcare Medical Advertising & Consultancy, India | Edema Gumboot | Brand: Cipla Dytor | Category: Pharma
Bronze:
McCann Health, China | Men B – Infamous deadly kidnapper | Brand: GSK Bexsero | Category: Awareness
Alva Creative House, Uruguay | Story Salva vidas | Brand: Comisión Honoraria para la salud cardiovascular | Category: Health and Wellness Institutions and Establishments
NEXA, Brasil | Heroes of life | Brand: Heroes of life | Category: Wellness
Amen, Argentina | 20 Years, the same solution | Brand: AEROTINA RAFFO | Category: HEALTH: Consumer Products and Services
BeautifulBeast, Estados Unidos | Inheritance Radio Campaign | Brand: Colon Cancer Coalition | Category: Wellness
Brandy Creativity & Technology, Costa Rica | Undercover Parasites | Brand: Corpeco | Category: Animal Health
Buenosaires Madrid, España | R3ST | Brand: Alianza por el sueño | HEALTH: Consumer Products and Services
PharmaSocial, México | A New Vision for the Eyes of Thousands of Women | Brand: Splash Tears | Category: HEALTH: Consumer Products and Services
Rebold, Chile | Sobre la Mesa – The series that talks about HIV and STIs | Brand: Ministry of Health of Chile | Category: Sexual and Reproductive Health
Vega y Jaramillo Comunicaciones, Colombia | Abraza tu Mente | Brand: UNICEF | Category: Mental Health
Buzz Agencia Digital, Costa Rica | Lung Cam | Brand: ROCHE | Category: Alcoholism, Tobacco Addictions; Substance Use Disorders
Buzz Agencia Digital, Costa Rica | Lung Cam | Brand: ROCHE | Category: Wellness
EML LATAM, Colombia | Recaptcha The Breast | Brand: Colombian League Against Cancer | Category: Innovation
Inzomnio Agency, Guatemala | NutriMatch | Brand: GNC | Category: Wellness
BBDO, Guatemala | Aspirina Fortenite | Brand: Aspirina | Category: HEALTH: Consumer Products and Services
BBDO, Guatemala | Aspirina Fortenite | Brand: Aspirina | Category: HEALTH: Consumer Products and Services – Low Budget Actions
Brandcare Medical Advertising & Consultancy, India | Edema Gumboot | Brand: Cipla Dytor | Category: Pharma
CLV, España | Neocapilar launch | Brand: Neocapilar | Category: HEALTH: Consumer Products and Services
Ketchum, Reino Unido | Liming With Gran | Brand: Genomics England & University of Cambridge | Category: Innovation
Ketchum, Reino Unido | Liming With Gran | Brand: Genomics England & University of Cambridge | Category: Wellness
MAADMcCANN, Uganda | The Game of change – End Child Marriage | Brand: UNICEF | Category: Sexual and Reproductive Health
MAADMcCANN, Uganda | The Game of change – End Child Marriage | Brand: UNICEF | Category: Innovation
MCCann Buenos Aires, Argentina | Mrs. Sequeira | Brand: DULCOLAX | Category: HEALTH: Consumer Products and Services
Medulla Communications, India | Handxiety 24/7 | Brand: Braintap | Category: Mental Health
Norlop VML, Ecuador | Divine Donation | Brand: Solca & Arquidiócesis Guayaquil | Category: Innovation
Norlop VML, Ecuador | Divine Donation | Brand: Solca & Arquidiócesis Guayaquil | Category: Health and Wellness Institutions and Establishments
Officer & Gentleman, España | The Clitoris Conquest | Brand: EasyToys | Category: Sexual and Reproductive Health
Officer & Gentleman, España | Explore Uranus | Brand: EasyToys | Category: Sexual and Reproductive Health
Triunfo Sudler, Brasil | Yellow Street – Fight against Hepatitis C | Brand: AbbVie Portugal | Category: Awareness
Triunfo Sudler, Brasil | The Hug Measurement | Brand: Novo Nordisk | Category: Awareness
VALOR, Perú | NPC by FPC | Brand: FPC | Category: Innovation
VALOR, Perú | The Love Song You Didnt Know You Wrote | Brand: AMARAS | Category: HEALTH: Consumer Products and Services
VML Health, Italia | The Peeing People | Brand: Merck | Category: Awareness
VML Health, Italia | The Peeing People | Brand: Merck | Category: Innovation
WOW MKTG | Estados Unidos | On A Roll | Brand: UHealth Sports Medicine Institute | Category: Health and Wellness Institutions and Establishments
TBWA / Helsinki, Finlandia | The Dog Food Vending Machine | Brand: Hau-Hau Campion | Category: Animal Health