Las noticias falsas están moldeando la opinión pública. Especialmente en Twitter donde la des-información se esparce rápidamente.
Para solucionar este problema, uno de los diarios más importantes de México recurrió a DDB México, quien creó el hashtag #VerificaJornada. Gracias a esta solución, las noticias en redes sociales pueden ser instantáneamente verificables.
El caso se encuentra concursando en Cannes Lions.
| Name | Manuel Vega |
| Company | DDB Mexico |
| Position | VP Creative |
| Role | Creative Director |
| Name | Tessa Maldonado |
| Company | DDB Mexico |
| Position | Art Director/Copywriter |
| Role | Art Director/Copywriter |
| Name | Adriana Laroche |
| Company | DDB Mexico |
| Position | Art Director/Copywriter |
| Role | Art Director/Copywriter |
| Name | Rodrigo Zuñiga |
| Company | DDB Mexico |
| Position | Creative Director |
| Role | Creative Director |
| Name | ANA PONTES |
| Company | DDB Mexico |
| Position | Creative Director |
| Role | Creative Director |
| Name | Nadia Gonzalez |
| Company | DDB Mexico |
| Position | Agency Producer |
| Role | Producer |
| Name | Violeta Lopez |
| Company | DDB Mexico |
| Position | Agency Producer |
| Role | Producer |
| Name | Carlos Cantu |
| Company | Twitter Mexico |
| Position | Brand Strategist |
| Role | Coaching |
| Name | Tai La Bella Damsky |
| Company | Agencia Damsky |
| Position | Director |
| Role | PR Coordinator |
| Name | Yair Bautista |
| Company | National University ofMexico |
| Position | Developer |
| Role | Programmer |
| Name | Amaury Perez |
| Company | National University ofMexico |
| Position | Developer |
| Role | Programmer |
| Name | German Hernandez |
| Company | CNK Post |
| Position | Producer |
| Role | Producer |
| Name | Luis Carlos Rodriguez |
| Company | CNK Post |
| Position | Post Production |
| Role | Edition |
| Name | Richie Torres |
| Company | CNK Post |
| Position | Post Production |
| Role | Edition |
| Name | Tony Vijosa |
| Company | CNK Post |
| Position | Sound Engineer |
| Role | Sound Editing |